Agência
Fato Relevante
Brand Motion Design
Client – Fato Relevante
Project Management – Sergio Siriguti
Copywriting – Bruno Cruz
Copywriting – Mariana Cordeiro
Copywriting – Sarah Yuki Takakuwa
Music Production: Leandro Canhete
I have been working with Fato Relevante since the beginning of 2024. In addition to handling design and motion design requests for clients, I also contribute to the agency’s own social media communication materials.
We produced a manifesto video featured on the agency’s website homepage. In this video, we communicate the company’s values, objectives, and commitment.
My role in the production involved developing the storyboard, aligned with the script and the guidelines received during the briefing meeting. We then proceeded with the following production stages, designing the visuals based on the agency’s identity.
This identity is characterized by a balanced variation of sans-serif typefaces and a brush-style typography. Additionally, it includes textured elements and graphic details that resemble brushstrokes, such as arrows and doodles. The visual identity also features simple, vector-based illustrations, following the agency’s brand color palette.
The design and animation identity was also applied to other communication formats, such as job posts for social media, promotional materials, and educational content.
I play a role in art direction, developing visual assets for the agency’s social media communication. In addition to institutional content, we also create materials with social relevance.
In these materials, the agency’s identity was explored through variations in illustration, image composition, and layout, aiming to attract, guide, tell a story, and inform the audience.
